Shein: How the fast fashion disruptor ran into real world problems

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World Service,27 Nov 2025,26 mins

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The backlash over the opening of Shein’s first brick and mortar store in Paris this month is just one in a series of controversies and complaints over the ultra-fast fashion retailer. As the company looks to go public, we explore whether its business model can withstand the world’s scrutiny. Laura Bicker, the BBC’s China Correspondent, tells us what she found in the Guangzhou factories supplying Shein, and co-host Tristan Redman heads to the Paris store. Producer: Hannah Moore Executive producers: Bridget Harney and James Shield Mix: Travis Evans Senior news editor: China Collins Photo: A customer shops at Shein in Paris, France. Sarah Meyssonnier/Reuters

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